PROFILING AMERICA'S BIGGEST AD SPENDERS;#90 CITICORP

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine14,033By top brand19941993% chg

Citibank financial services 86,537SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 16,748U.S.19941993% chg

Sales8,488HEADQUARTERS

Citicorp/Citibank/399 Park Ave./New York, N.Y. 10043/Phone: 1-800-285-3000.

PERSONNEL, BRANDS, AGENCIES

CITICORP DINERS CLUB: 8430 W. Bryn Mawr Ave./Chicago, Ill. 60631/Phone: (312) 380-5100. Robert Rosseau, pres-ceo; Dave Lunghino, exec vp-mktg; Doreen Edelman, sr vp-direct response mktg; Walter Sanders, vp-corp affairs.

Personal and corporate charge cards, related svcs: Foote, Cone & Belding, Chicago. Diane Peterson, vp-acct exec.

NORTH AMERICA CARD PRODS MGMT: Citibank/1 Court Square/Long Island City, N.Y. 11120/Phone: (212) 559-1000. Roberta Arena, grp exec; Elizabeth Means, dir-bus devel & strategic plng; Rich Gaccione, vp-mng dir-mktg.

Citibank Visa & MasterCard adv, media plng & buying: Lowe & Partners/SMS, New York. Bruce Kelly, exec vp-gm

Citibank Classic Visa & MasterCard, Ford Citibank Visa, MasterCard direct mktg: Foote, Cone & Belding, New York. Christopher Keating, mngmt super.

Student mktg, Citibank AAdvantage adv & direct mktg, AppleCitibank adv & direct mktg: Kirshenbaum & Bond, New York. Nigel Carr, ptnr.

Citibank Gold, CHOICE Visa and MasterCard: Barry Blau & Partners of Maryland, Towson, Md. Mary Stewart, mngmt super.

U.S./EUROPE CONSUMBER BANK ADV: One Court Square, 41st Flr./Long Island City, N.Y. 11120/Phone: (718) 248-9216. David Henderson, vp-dir-mktg & adv.

FCB/Leber Katz Partners, New York. Bob Hirsch, sr vp-exec dir, acct mgmt.

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