PROFILING AMERICA'S BIGGEST AD SPENDERS;#91 NYNEX CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine1,101By top brand19941993% chg

Nynex telephone svcs58,203SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 13,307U.S.19941993% chg

SalesNADivision sales 1994HEADQUARTERS

Nynex Corp./1095 Ave. of the Americas/New York, N.Y. 10036/Phone: (212) 395-2121.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Judith R. Haberkorn, vp-indiv. cons svcs; Janet B. Keeler, mg dir-mktg comms; Geraldine O'Brien, asst mg dir-mktg comms. M. Patricia Hennebry, dir-mktg comms, corp; Jerome Cadigan, dir-mktg comms, cons; Michael Kramer, dir-mktg comms, bus & people in motion; Serge del Grosso, media dir-mktg comms.

Corporate, consumer adv: Ogilvy & Mather, New York. Marcia Santoni, vp-mg super.

Business adv: Young & Rubicam, New York. Roger Chiocchi, vp.

People in motion adv: Arnold, Fortuna, Lawner & Cabot, Boston. Adam Sholley, vp.

Media buying: TBWA Chiat/Day, New York. Paul Greenberg, media super.

Direct Mail: Grey Direct, New York, Francine Edelman, mgmt super.

Hispanic adv: Headquarters Advertising, San Francisco. Jim Bacon, vp.

African-American adv: Burrell Communications, Chicago. Sara Burroughs, pres.

NYNEX INFORMATION RESOURCES: 35 Village Road/Middleton, Mass. 01949/Phone: (508) 762-1000. Matthew J. Stover, pres-ceo; Barry E. Wynkoop, vp mktg; Paula Katkin, dir mktg comms.

Yellow Pages tv and radio: TBWA Chiat/Day, New York. Caroline Pearcey, acct dir.

Yellow Pages promos and direct mail: Berenson, Isham & Parters, Boston. Jim Rosenberg, vp.

Milan Concepts & Design, Groton, Mass. Regina Milan, art dir.

Powerpass: Goldsmith/Jeffrey, New York. Barbara Callihan, acct super.

TBWA Chiat/Day, New York. Caroline Pearcey, acct dir.

NOTE

Bell Atlantic Nynex Mobile Communications Co., a 50-50 joint venture, is listed under Bell Atlantic.

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