PROFILING AMERICA'S BIGGEST AD SPENDERS;#92 RECKITT & COLEMAN

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine5,331By top brand19941993% chg

Lysol cleaners41,618SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales3,154U.S.19941993% chg

Sales 804Division sales 1994HEADQUARTERS

Reckitt & Coleman/One Burlington Lane/London U.K. W4 2RW/Phone:011 44-181-994-6464

Reckitt & Coleman Inc./225 Summit Ave./Montvale, N.J. 07645-1575/Phone: (201) 573-5700.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: 225 Summit Ave./Montvale, N.J. 07645-1575/Phone: (201) 573-5700. Hilary Hinchman, vp-adv; Jimmie Byrum, vp-sls dir, household prods div; John Tomchek, vp-mktg, hard surface cleaners & disinfectants; Glenn Gold, vp-mktg, household brands; Kevin Dunn, pres, food prods div; Steve Olinger, vp & dir-sls, food prods div.

Love My Carpet, Lysol brand disinfectant, Lysol disinfectant cleaner, Lysol Pine Action, Lysol Basin, Tub & Tile Cleaner, Lysol Toilet Bowl cleaner, Lysol disinfectant spray, Mop & Glo, Perk: Ammirati & Puris/Lintas, New York. John Barnes, exec vp; Irene Little, vp-mgmt super; Louise Knetzger, acct super.

Lysol antibacterial kitchen cleaner, Lysol drain opener, Resolve, d-Con prods, Chubs baby wipes: Warwick Baker & Fiore, New York. Philip Kurien, sr vp-grp acct dir.

RID-X septic tank additive: Ramm Advertising, Cranford, N.J. Michael Zanoni, pres; Henry Bartolf, media dir; Michael Honig, creative dir.

Airwick stick ups: TBWA Chiat/Day, New York. Patricia Oliveto, acct exec.

French's mustard, Frank's original red hots, french fried onions: Jerry & Ketchum, New York. Kim Peterson, acct exec; Mark Jones, vp-acct dir.

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