PROFILING AMERICA'S BIGGEST AD SPENDERS;#93 BELL ATLANTIC CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine1,958By top brand19941993% chg

Bell Atlantic phone svcs46,475SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 13,791HEADQUARTERS

Bell Atlantic/1717 Arch St./Philadelphia, Pa. 19103/Phone: (215) 963-6000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Mary Ellen Payne, exec dir-corp mktg.

Corporate prods, intl: J. Walter Thompson USA, New York. David May, sr vp-mgmt dir.

Bell Atlantic Yellow Pages: Tierney & Partners, Philadelphia. Brian Tierney, pres-ceo.

Bell Atlantic Direct Mktg: Devon Direct Marketing & Advertising, Berwyn, Pa. Ronald Greene, James Perry, mg dirs.

J. Walter Thompson Direct, New York. Audrey del Grosso, sr vp-mgmt dir.

BELL ATLANTIC NYNEX MOBILE SYSTEMS: 180 Washington Valley Road/Bedminster, N.J. 07921/Phone: (908) 306-7000. Raymond Dolan, exec vp-mktg; Gary Johnson, dir mktg mgmt & adv.

W.B. Doner & Co., Baltimore. Andy Hertzberg, vp-acct dir.

J. Walter Thompson USA, New York. Kelly Clark, sr vp-mgmt dir.

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