PROFILING AMERICA'S BIGGEST AD SPENDERS;#94 CPC INTERNATIONAL

Published on .

U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine5,559By top brand19941993% chg

Hellmann's dressings12,064SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales7,425U.S.19941993% chg

Sales2,645Division sales 1994HEADQUARTERS

CPC International/International Plaza/Englewood Cliffs, N.J. 07632/Phone: (201) 894-4000.

PERSONNEL, BRANDS, AGENCIES

BEST FOODS DIV: International Plaza/Englewood Cliffs, N.J. 07632/Phone: (201) 894-4000. John Moorhead, vp-mktg svcs; Joan S. Dargery, vp-bus devel; Robert T. Viscardi, media dir.

Hellmann's/Best Foods mayonnaise, Skippy peanut butter, Hellmann's/Best Foods Dijonnaise mustard, Mueller's Super Shapes dry pasta prods, select new prods, network TV media buying, Mazola Oil, Karo, Spot TV: BBDO Worldwide, New York. Rich Pounder, sr acct dir.

Thomas' English muffins: Bates Worldwide, New York. Alan Kellam, mgmt super.

Hispanic adv-Mazola corn oil, Hellmann's/Best Foods mayonnaise: Bravo Group, New York. Daisy Esposito, pres-chief creative officer.

Niagara spray starch, new prods: Marketing Insights, Newtown, Conn. Charlie Lehman, pres.

Arnold Bakery light line, Arnold Bran-nola bread, Brownberry breads: Rotando Lerch & Iafeliece, Stamford, Conn. Cliff McFeely, acct dir.

CPC FOODSERVICE: International Plaza/P.O. Box 8000/Englewood Cliffs, N.J. 07632/Phone: (201) 894-4000. Michael Bevilacqua, pres.

WMD&M, Rockford, Ill. Roger Larrick, vp-acct exec.

Stephen & Brady, Madison, Wis. Daniel Hearn, vp-acct super.

KNORR SPECIAL PRODUCTS: International Plaza/P.O. Box 8000/Englewood Cliffs, N.J. 07632/Phone:(201) 894-4000. Robert Allin, vp-mktg dir.

Knorr soups, Knorr sauces, Knorr liquid sauces, Knorr bouillons: Warwick Baker & Fiore, New York. Andy Mochler, sr vp-grp acct dir.

BEST FOODS BAKING GROUP: 100 Passaic Ave./Fairfield, N.J. 07004/Phone: (201) 808-3000. Donald Berman, vp-bus mgmt.

Promo: Arnold prods, Thomas' English Muffins, Sahara bread & toaster cakes: Responsive Marketing Communications, Schaumburg, Ill. Tony Marsiglia, owner.

NOTE

CPC International purchased Entenmann's baked goods, Friehofers Bakery prods, Oroweat bread prods and Boboli bread shells from Philip Morris Cos. in August 1995.

In this article:
Most Popular