PROFILING AMERICA'S BIGGEST AD SPENDERS;#95 DELTA AIR LINES

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine21,196By top brand19941993% chg

Delta Air Lines 94,782SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales 12,194Division sales 1995HEADQUARTERS

Delta Air Lines/Hartsfield Intl. Airport/Atlanta, Ga. 30320-6001/Phone: (404) 715-2600.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Robert W. Coggin, sr vp-mktg; Michael Medlicott, vp-Europe; Paul Matsen, vp-adv & cons mktg; Timothy Mapes, dir adv.

Delta Air Lines, Delta Shuttle: BBDO Worldwide, Atlanta. Jack Walz, exec vp-ww acct dir.

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