PROFILING AMERICA'S BIGGEST AD SPENDERS;#96 COMPAQ COMPUTER CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine31,651By top brand19941993% chg

Compaq computers68,777SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 10,866U.S.19941993% chg

Sales5,473HEADQUARTERS

Compaq Computer Corp./20555 State Hwy 249/Houston, Texas 77070/Phone: (713) 370-0670.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Jim Garrity, vp-comms; Susan White, mgr-ww brand positioning; David Vining, dir-customized mktg; Bob Beach, dir pr.

Compaq Deskpro, Compaq ProLinea, Compaq Presario, Compaq LTE Elite, Compaq LTE 5000, Compaq Contura, Compaq ProSignia, Compaq ProLiant: Ammirati & Puris/Lintas, New York. Steve Gardner, vp.

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