PROFILING AMERICA'S BIGGEST AD SPENDERS;#97 SANDOZ CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine4,021By top brand19941993% chg

Tavist cold/allergy remedies 21,786SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 11,932U.S.19941993% chg

Sales3,813Division sales 1994HEADQUARTERS

Sandoz Ltd./Lichtstrasse 35/CH-4002 Basel/Switzerland/Phone: 061-324-11-11.

Sandoz Corp./608 Fifth Ave./New York, N.Y. 10020/Phone: (212) 307-1122.

PERSONNEL, BRANDS, AGENCIES

SANDOZ PHARMACEUTICALS CORP.: Bldg. 404, 59 Route 10/East Hanover, N.J. 07936/Phone: (201) 503-7500. Rich Lane, sr vp-Rx mktg; Melanie Lover, Mike Carroll, dirs prod mktg.

Ex-Lax: Grey Advertising, New York. Jeannine Scalcino, acct super.

Triaminic, Thera-Flu: Publicis/Bloom, New York. Craig Lustig, acct super.

Tavist: Publicis/Bloom, New York. Trisha Cooper, sr acct exec.

GERBER PRODUCTS CO.: 445 State St./Fremont, Mich. 49413/Phone: (616) 928-2000. Debra Kelly-Ennis, sr vp mktg; Tom Menzel, vp-natl sales mgr; Steve Smith, genl mgr-baby food; Kim Hayes, genl mgr-new bus; Mary Wilson, dir mktg-toddler foods; Susan Hinshaw; dir mktg-baby care; Cliff Russ, vp sales-baby care; Barbara Ottinger, dir mktg-intl; Mike Ebert, dir field mktg; Van Hindes, dir corp pr; Deede Petz, adv coord; Holly Waddell, dir mktg apparel.

Noble & Associates, Springfield, Mo. Gary Pokorny, acct exec.

GERBER LIFE INSURANCE CO.: 66 Church St./White Plains, N.Y. 10601/Phone: (914) 761-4404. Peter Mendelson, vp adv.

In-house.

SANDOZ ANIMAL HEALTH (a division of SANDOZ AGRO): 1300 E. Touhy Ave./Des Plaines, Ill. 60018/Phone: (708) 699-1616.

Pete Bicart, mgr mktg, Animal Health; John Paolucci, sr mktg mgr, Vet-Kem; Dick Loe, sr mktg mgr, Branded; Mark Newberg, mgr mktg comms.

Vet-Kem, Zodiac, Natural Signature, Starbar, Equicare: Eire Partners, Chicago. Don Shea, acct super.

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