PROFILING AMERICA'S BIGGEST AD SPENDERS;#98 MONTGOMERY WARD & CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine797By top brand19941993% chg

Montgomery Ward stores86,513SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales7,038HEADQUARTERS

Montgomery Ward & Co./619 W. Chicago Ave./Chicago, Ill. 60610/Phone: (312) 467-2000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Gene McCaffery, exec vp-mktg; Ron Nugent, vp-apparel mktg; Gene DeLange, dir-plng adv opers.

Montgomery Ward, Lechmere, Signature Group, Electric Ave & More: David Cravit & Associates Advertising, Chicago. David Cravit, chmn.

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