PROFILING AMERICA'S BIGGEST AD SPENDERS;#99 MASTERCARD INTERNATIONAL

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine6,007By top brand19941993% chg

MasterCard credit cards87,129

SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 665

HEADQUARTERS

MasterCard International/(til Oct. 31) 888 7th Ave./New York, N.Y. 10106/Phone: (212) 649-4600

(Nov. 1) 2000 Purchase St./Harrison, N.Y. 10577.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Dan Murray, sr vp-gm credit prods;Joan Bogin, vp adv.

GoldCard, Standard Card, Cirrus automated teller machines, commerical & debit prods: Ammirati & Puris/Lintas (creative), New York. Jeffrey Wilks, sr vp.

GSD&M (media), Austin, Texas. Judy Trabulsi, exec vp, media dir.

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