PROMO PRO;ON A ROLL

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Mark Westcott brought a background in beer and liquor marketing to Nintendo of America when he arrived in 1991 to start its promotions department. This year's array of promos included several Web site efforts and a major tie-in with NBC and Blockbuster Entertainment.

Age: 35

Title: Consumer and trade promotion manager.

Goal: Dominating all retailers' videogame aisles.

Challenge: Satisfying all promotional partners in multiplayer deals.

Prediction: Your partners will make or break you.

Tip: Get involved directly with sales forces and retailers in all channels.

Pet peeve: Lack of individual accountability.

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