Mattel Media, a division of Mattel Co., has added Coca-Cola Co. and Intel Corp. to a promo push for its line of Barbie Software Products for Girls during the holiday season and into 1998. Coca-Cola this week begins a promotion that offers a $5 coupon for Adventures with Barbie Ocean Discovery and Barbie Magic Hair Styler inside 12- and 24-packs of Coca-Cola "Santa Packs." Intel is already featuring one of the titles in a spot starring its Bunny People icons, and next year will sponsor end caps at retail that feature Barbie gameplay footage. McDonald's Corp. is currently in the midst of a Happy Meal promotion that includes a $5 instant coupon for Barbie Fashion Designer.
Copyright November 1997, Crain Communications Inc.