introduces new direct-marketing package, signs eight new clients

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Most Popular, an Internet promotions company, debuted its "Traffic Builder" direct-marketing package on, its media property and promotions portal. Eight new clients have signed up for the package, the latest addition to a suite of customized direct-marketing packages. New clients include,,, and SuperMarkets Online, the online division of Catalina Marketing Corp. The customized promotions package includes guaranteed traffic to a marketer's Web site through's database of more than 4 million members; the program allows marketers to deliver offers to consumers who have opted to receive more about specific products and services.

Copyright April 2000, Crain Communications Inc.

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