Promotions.com, an Internet promotions company, debuted its "Traffic Builder" direct-marketing package on Webstakes.com, its media property and promotions portal. Eight new clients have signed up for the package, the latest addition to a suite of customized direct-marketing packages. New clients include Staples.com, OfficeMax.com, iwin.com, iPrint.com and SuperMarkets Online, the online division of Catalina Marketing Corp. The customized promotions package includes guaranteed traffic to a marketer's Web site through Promotions.com's database of more than 4 million members; the program allows marketers to deliver offers to consumers who have opted to receive more about specific products and services.
Copyright April 2000, Crain Communications Inc.