Promus Hotel Corp. Memphis, Tenn., tapped R/H/A/S, Portland, Ore., for its $1.5 million Red Lion Hotels & Inns account after a review. YMB, New York, was the incumbent. A print effort featuring shots of live lions is set to break in West Coast publications in October. The chain has 20 properties, all on the West Coast, and is scheduled to grow to 29 by October.
Copyright August 1999, Crain Communications Inc.