Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Prudential renews NBA on NBC deal

Published on .

Prudential Insurance Co. of America renewed its sponsorship of National Basketball Association games on NBC through 2002. It has been an NBA advertiser since NBC initiated coverage during the 1990-91 season. The package includes sponsorship of the half-time show. Terms were not disclosed. The deal is among the first NBC has closed since renewing its NBA TV rights last fall.

Copyright March 1998, Crain Communications Inc.

Most Popular
In this article: