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Prudential's AARP loss mars Kirshenbaum's win

Published on .

Prudential HealthCare's loss last week of its biggest contract, with the American Association of Retired Persons, cast a pall over Kirshenbaum Bond & Partners' recent win of PruHealth's $20 million ad account, with analysts speculating Prudential might have to sell the division. Kirshenbaum Co-Chairman Jonathan Bond said Prudential has given him no signal the lost account will affect the company's advertising plans.

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