PSA/GOVERNMENT FAR FROM CLOUDING POINT, OMNIPRESENT SMOKE MAKES THE CASE AS FATHER AND CHILD PLAY

Published on .

Centers for Disease Control: "Parents/Kids" (Arian, Lowe, Travis & Gusick; Steve and Linda Horn; :30). Father and son build a toy crane in b&w spot that was the only PSA chosen for the '93 Best roster.

A cigarette dangles from the father's mouth, but the toddler seems oblivious to the smoke wafting around him. Frame reports that "Children exposed to second-hand smoke have nicotine in their urine."

Endframe: "We're all at risk," followed by toll-free number.

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