PSA URGES TOLERANCE FOR ARAB, MUSLIM AMERICANS

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WASHINGTON (AdAge.com) -- The Advertising Council is launching a new radio and print public service campaign urging Americans not to discriminate against Arab and Muslim Americans following the Sept. 11 terrorist attacks.

The ads were done on behalf of the U.S. Commission on Civil Rights and the Arab American Institute.

Radio ads from Sonic Ignition, Washington, feature Attorney General John Ashcroft, U.S. Sen. John McCain, R-Ariz., singer Mandy Moore and the chairman of the Civil Rights Commission, Frances Berry.

Brokaw, Cleveland, handled the print work, which features a night view of the Manhattan skyline, but the space where the World Trade Center towers once stood has been filled in with the words "Hate has taken enough from us already. Don't let it take you."

The Ad Council earlier offered to produce and distribute ads related to the terrorist incident for groups that don't normally have Ad Council campaigns.

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