The National Newspaper Association is joining the U.S. Postal Service and the American Forest & Paper Association in a public service campaign urging consumers to "Say it in print." Four ads from Y&R Advertising, New York, suggest print has permanence. "When was the last time someone tacked a television ad to their refrigerator?" asks the headline in one. Lockwood Phillips, president of NNA, which represents weekly and smaller daily papers, said the ads will be furnished to members and celebrate the long association between newspapers and the postal service. Other ads in the series promote newspaper advertising and writing.
Copyright June 1999, Crain Communications Inc.