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Public service

Published on .

Peace Council: "Power Lock" :30

GSD&M, Austin, Texas

Director: Peter Darly Miller

Stiefel & Co.

A quiet suburban street. A car pulls up to the light. The camera's point of view is out the passenger side window. At the bottom of the frame we see the door lock. People walk up to the intersection. Suddenly, an African-American man steps up to the curb and clunk! The power lock closes. The man notices it. The title, "The sound of prejudice," fades in. A powerful message told simply. The agency described its mission thus: "To remind people that prejudice isn't always overt. Sometimes it's subtle, and everyone has a tendency to harbor a little of it."

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