Publicis has long been associated with Partnership in Advertising, servicing such international clients as Nestle and L'Oreal. The Johannesburg agency has a staff of 54 and projected 1997 billings are $23.5m. Founded in 1974, the agency's clients include United Bank, Chicken Liver, Cadbury, Qantas, Whirlpool, Bic and Independent Newspapers.
Over the past 18 months, Publicis has mounted an ambitious effort to expand its network outside Europe. The network, with annual billings of $4bn, has a direct presence in 89 cities and 44 countries. Outside of Europe, Publicis claims a significant presence in Canada, the U.S., Mexico, Brazil, Singapore and the Philippines. Its main international clients include Allied Domecq, British Airways, Coca-Cola, Hewlett Packard, L'Oreal, Nestle, Qantas, Renault, Sara Lee/Dim, Siemens, Tefal/Rowenta, Thomson Multimedia and Whirlpool.
Copyright September 1997, Crain Communications Inc.