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Publicis buys Israeli Web consultancy

Published on .

Publicis Groupe, Paris, has boosted its interactive division through the acquisition of a 65% stake in Web Image, a leading Israeli Web agency based in Hod Hasharon.

Publicis did not disclose an acquisition price, but noted that Web Image will be "a major asset in our international interactive strategy."

The interactive agency reported 2000 revenues of $1.25 million. It specializes in the provision of online communications, branding and marketing solutions for a client roster including Intel Corp., Motorola and leading banks Massad and Otsar Hachayal.

Publicis Chairman-CEO Maurice Levy says that buying into Israel's tech-savvy interactive sector was an excellent way to "find out about the most advanced technological solutions and to propose them to our clients worldwide."

Web Image will work closely with other Publicis holdings in Israel, including Publicis Arieli, AB Data/SuperPush and E.D.O. Logic, and will become part of the French group's international interactive network Publicis NetWorks, which already operates in France, Germany, Italy, the Netherlands, Spain, the U.K. and the U.S.

Copyright February 2001, Crain Communications Inc.

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