Publicis buys Riney agency

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Publicis Communication, Paris, said it acquired 100% of San Francisco-based Hal Riney & Partners. Hal Riney becomes chairman of the renamed agency, Publicis-Hal Riney & Partners.

The deal comes five months after Publicis lost its bid to acquire a much larger U.S. agency group, Bozell, Jacobs, Kenyon & Eckhardt. Bozell instead merged with True North Communications.

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Copyright May 1998, Crain Communications Inc.

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