"It's done," Publicis Chairman Maurice Levy said in a memo sent today to Publicis employees.
Publicis now boasts five
"This merger is a decisive step in Publicis' history," Mr. Levy said in his memo. "We will have to face new challenges, and new issues, but we will also be able to take advantage of new opportunities. We are fortunate to have with us great clients, great brands, great agencies and great people, and I am confident we will continue to progress and grow."
As part of the deal, the Japanese holding company Dentsu takes a 14.6% stake in Publicis.
Bcom3 Chairman-CEO Roger Haupt becomes president-chief operating officer of Publicis, while Bcom3 itself is dissolved.
Announced on Mar. 7, Publicis shareholders approved the deal June 18, and Bcom3 shareholders followed on Sept. 20.