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PUBLICIS CONSIDERS NEW STRUCTURE FOR NON-ADVERTISING UNITS

Confirms 70 Former D'Arcy Staffers Cut; 180 Relocated to Other Shops

Published on .

NEW YORK (AdAge.com) -- John Farrell, president-CEO of Publicis Groupe's specialized agencies and marketing services unit, presented his vision of how the agency company should organize its non-advertising activities to a senior management board last week.

The reporting structures for Publicis' PR and marketing shops could be unveiled in the next few weeks.

Separately, around 130 staff from shuttered D'Arcy Masius Benton & Bowles, New York, are being relocated to Publicis Worldwide, New York, while another 50 are joining sibling Saatchi & Saatchi, New York.

The Paris-based headquarters confirmed that 70 former D'Arcy staff are being cut.

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