Top D'Arcy executives will join Publicis Worldwide, and D'Arcy client General Motors Corp. will move into a new and still unnamed global organization based in the Detroit area and reporting to Leo Burnett Worldwide. Mr. Levy said other units including Fallon Worldwide "will continue to develop according to plan."
In the U.S., D'Arcy will be integrated into Publicis USA, with some accounts and teams going to Saatchi & Saatchi.
Robert Bloom, chairman-CEO of Publicis Worldwide USA, will leave after a transition period. John Farrell, president-CEO of D'Arcy Worldwide, joins Publicis Groupe as president-CEO of Specialized Agencies and Marketing Services. Susan Gianinno, D'Arcy's president and chief branding officer, assumes Mr. Bloom's role of chairman-CEO of Publicis Worldwide USA, and Lee Garfinkel, president and chief creative officer of D'Arcy Worldwide, becomes worldwide creative director for the
London-based Rick Bendel, Publicis' regional chairman for the U.K. and Nordic region, will become chief operating officer of Publicis Worldwide. And Mr. Levy keeps his titles of chairman-CEO of Publicis Worldwide as well as the holding company.
Roger Haupt, president and chief operating officer of Publicis Groupe, will also oversee the holding company's media operations, Starcom MediaVest Group and Zenith Optimedia Group, and will become chairman of the new GM agency.
The Detroit-area D'Arcy office in Troy, Mich., will become part of Leo Burnett. Patrick Sherwood, D'Arcy's CEO of North America, has been named president-CEO of the office, which will handle the former D'Arcy and Burnett GM business. The 500-person staff will include employees from other Publicis units. The D'Arcy agency previously had 300 employees. Gary Topolewski, executive vice president and executive creative director of the former D'Arcy agency, will continue as the top creative.
Nine different Publicis' units have GM business. General Motors Planworks, the automaker's dedicated planning unit in Detroit, will remain separate and is not part of the consolidation.
'Distinct global networks'
Mr. Levy today told staffers: "Publicis Groupe now will be the sole group to be able to offer clients three distinct global networks, each clearly positioned, with each its own specific culture, heritage and approach, and with each its own autonomous management."
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Jean Halliday contributed to this report.