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Publicis eyes health marketing company

Published on .

Publicis Groupe, Paris, is negotiating to acquire healthcare marketing services company Nelson Communications, New York. Publicis Chairman-CEO Maurice Levy's courtship of Nelson can be seen as part of his strategy to boost revenue in the U.S. and increase the importance of marketing services revenue at Publicis. Nelson didn't comment by deadline.

Copyright October 2000, Crain Communications Inc.

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