Publicis founder dead

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Marcel Bleustein-Blanchet, 89, called "the father of modern French advertising," died Thursday in his Paris home. Mr. Bleustein-Blanchet founded the Paris agency Publicis in 1926 and played an influential role in developing French advertising. He not only worked in the creative and business end of advertising, but also developed such new media as cinema and bus panels, founded media broker companies and launched at least one radio station.

A decorated member of the French Resistance and a member of the Legion of Honor, Mr. Bleustein-Blanchet also pursued scholarly, educational and philanthropic projects and wrote several books.

Parisians who may not remember him for his advertising work may recall him as the founder of the famous Publicis Drugstores on the Champs Elysee and on the Left Bank. Mr. Bleustein-Blanchet opened the stores after a visit to New York, where he was delighted to find shops "where you could get anything at any time of the day or night." The drugstores have become famous gathering points over the years.

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