PUBLICIS GRABS TWO SHOPS FOR ITS TECHNOLOGY UNIT: WEST COAST SHOPS DNA AND HODSKINS JOIN ROSTER; MORE BUYS LIKELY

By Published on .

Publicis SA has purchased two small West Coast ad agencies via its Publicis Technology unit.

The division of Publicis acquired Hodskins Simone & Searls, a longtime Silicon Valley agency that recently moved to San Francisco, and interactive shop DNA New Media, also San Francisco.

The two agencies will bring the London-based Publicis Technology unit's size to 120 employees, said Alex Letts, president-CEO.

He said he also is looking to acquire agencies on the East Coast and in Asia.

$1 BIL AVAILABLE

"There is $1 billion in income available in the technology sector," said Mr. Lett, who added that his shop will be able to handle accounts on a global basis on "Internet time," without the numerous field offices.

Hodskins clients include product advertising for Advanced Micro Devices, Kingston Technologies and Motorola.

DNA clients include Fujitsu Computer Products of America.

EXECS STAY ON

David Hodskins, president-CEO, will become joint chief operating officer of Publicis Technology, along with London-based Mike Croft.

Andy Hayman, DNA New Media president-executive creative director, becomes exec VP-creative, with a seat on the Publicis Technology board.

Publicis' other presence in the U.S. is through its agency in New York, Publicis/Bloom.

In this article:
Most Popular