Publicis is joining more than 30 European and U.S. agencies in posting work on Agency Preview, a database of advertising agencies. Twenty-nine Publicis offices will post their data on the site at adforum.com. Advertisers and consultants can use the site to identify agencies they might want to hire. The Publicis agreement comprises full-service agencies in Germany, France, Spain, Holland, Belgium, Austria, Switzerland, Poland and the U.S.; as well as media buying shops such as Optimedia and More Media; Publicis et Nous, a luxury goods expert agency; and Publicis Technology group. AdForum said it expects to have listings for thousands of agencies from around the globe within the next 18 months. The site allows viewers to search based on agency size, location, clients, number of employees and more. Adforum is owned and operated by MayDream with offices in London and Hoboken, N.J.
Copyright August 1999, Crain Communications Inc.