Publicis lands Deutsche BA account

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MUNICH -- Deutsche BA airline has transferred its estimated $10m-$15m ad account to Publicis Frankfurt following a four-way pitch.

Incumbent RTS Rieger-Tream in Leinfelden, Heye & Partner Munich and Springer & Jacoby Hamburg were the other contenders for the business.

Deutsche BA is a British Airways subsidiary set up five years ago to rival German Lufthansa.

Copyright November 1996, Crain Communications Inc.

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