Publicis lands global account for broadband Internet access service

Published on .

LONDON--Publicis, London, has won the global advertising business for Chello Broadband, a leading broadband Internet company.

Spending figures were not available.

Amsterdam-based Chello uses high-speed Internet access to deliver text, sound and video through local language portals over APORTA, Chello's own broadband IP backbone. Chello offers broadband Internet access to residential and business subscribers in Norway, Sweden, Austria, France, Belgium, the Netherlands and Australia. It recently said it plans to expand into Latin America.

Commenting on the appointment, Iain Osborne, managing director of marketing and communications for Chello, says: "Publicis understands the balance between brand advertising and subscriber acquisitions, and they're primed in interactive and online media as well as database marketing."

In mid-March, Chello had 153,580 paying subscribers, reflecting a growth of 589% over the last 12 months.

The parent of Chello Broadband is United Pan-European Communications, one of Europe's largest cable TV operators. The Dutch group is controlled by Denver, Colorado-based UnitedGlobalCom.

Copyright March 2000, Crain Communications Inc.

In this article:
Most Popular