The deal puts the new Publicis Sanchez & Levitan agency into three of the key Hispanic markets with plans to staff up in two others -- New York and Chicago -- later this year.
Sanchez & Levitan, ranked 16th among Hispanic advertising agencies by Advertising Age, claims 2000 billings of $40 million. The agency was founded in 1986 by Aida Levitan, who becomes co-chairman-CEO, and Fausto Sanchez, who will be co-chairman and president. The entire four-shop Siboney USA network was ranked 10th by Ad Age.
Publicis Sanchez & Levitan claims combined billings of $80 million from clients including Coca-Cola Co., BellSouth, the Florida Lottery, Groschl beer and Nestle.
Copyright March 2001, Crain Communications Inc.