Fourth-largest agency company
The results include the operations of Bcom3 for three months and five days after it merged into Publicis Sept. 24; the merger made Publicis the fourth-largest agency holding company.
Publicis had previously reported $3.14 billion in 2002 revenue, a 20.2% increase mainly due to the addition of Bcom3. Publicis-only revenues -- not including Bcom3's results -- were $2.54 billion, down 2.8%.
The Bcom3 acquisition also helped Publicis billings to grow 48.5% to $27.3 billion. Net new business for the year was $2.4 billion.