Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Acquisitions Help Boost Growth

By Published on .

NEW YORK (AdAge.com) -- Helped by acquisitions, Publicis Groupe reported a 37.5% growth in revenue for 2001 to $2.13 billion, with a 3.1% organic growth rate.

The French advertising holding company showed revenue growth in all world regions, except North America, where organic growth dropped 1.2% but total revenue was up 50.4% to $908 million, thanks to acquisitions including Nelson Communications and Sanchez & Levitan.

Also helping matters was the addition of fourth-quarter revenue figures from Zenith Media, a joint venture with Cordiant Communications Group that merged with Publicis' Optimedia unit in July.

Including Zenith's fourth-quarter contribution, Publicis' net new billings worldwide topped $2 billion and total billings rose 41.2% to $10.4 billion in 2001.

Most Popular
In this article: