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PUBLICIS REPORTS REVENUE OF $2.13 BILLION

Acquisitions Help Boost Growth

By Published on .

NEW YORK (AdAge.com) -- Helped by acquisitions, Publicis Groupe reported a 37.5% growth in revenue for 2001 to $2.13 billion, with a 3.1% organic growth rate.

The French advertising holding company showed revenue growth in all world regions, except North America, where organic growth dropped 1.2% but total revenue was up 50.4% to $908 million, thanks to acquisitions including Nelson Communications and Sanchez & Levitan.

Also helping matters was the addition of fourth-quarter revenue figures from Zenith Media, a joint venture with Cordiant Communications Group that merged with Publicis' Optimedia unit in July.

Including Zenith's fourth-quarter contribution, Publicis' net new billings worldwide topped $2 billion and total billings rose 41.2% to $10.4 billion in 2001.

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