Publicis Groupe, responding to Hewlett-Packard Co. concerns following the agency group's acquisition of Saatchi & Saatchi, has shifted media buying on the tech giant's estimated $150 million to $200 million account to Publicis' Optimedia from Saatchi's Zenith Media
, executives familiar with the situation said. Publicis also has formed a new entity, headquartered here and headed by Worldwide Account Director Harry Corsham, to handle regional implementation of Hewlett's global brand campaign from Goodby
, Silverstein & Partners.
Copyright October 2000, Crain Communications Inc.