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Publicis shifts H-P media to Optimedia

Published on .

Publicis Groupe, responding to Hewlett-Packard Co. concerns following the agency group's acquisition of Saatchi & Saatchi, has shifted media buying on the tech giant's estimated $150 million to $200 million account to Publicis' Optimedia from Saatchi's Zenith Media, executives familiar with the situation said. Publicis also has formed a new entity, headquartered here and headed by Worldwide Account Director Harry Corsham, to handle regional implementation of Hewlett's global brand campaign from Goodby, Silverstein & Partners.

Copyright October 2000, Crain Communications Inc.

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