Publi-Graphics, headed by Mustapha Assad, has 300 employees in offices in Dubai, Lebanon, Kuwait, Abu-Dhabi, Bahrain, Saudi Arabia, Jordan, Egypt, Syria and Turkey. Its clients include Burger King, Gulf Hygienic Group, Henkel, L'Oreal, Matsushita, National Commercial Bank, Nestle, Red Bull, Saudi British Bank, Seiko, Sharp, Stafford-Miller and Unilever.
Public-Graphics had a 1998 gross income in the Middle East of $20.5 million and billings of $136.7 million, according to Ad Age's Agency Report. The region is lead by Promoseven Holding (gross income $33.5 million), in which McCann-Erickson Worldwide holds a 49% stake; Intermarkets ($22.4 million), a non-equity affiliate of TBWA International; and TMI, a non-equity affiliate of J. Walter Thompson Co.
Publicis is already present in the Middle East through Publicis Ariely and AB Data in Israel.
Copyright July 1999, Crain Communications Inc.