The appointment follows a three-way pitch including Ogilvy & Mather Worldwide and Saatchi & Saatchi, both Frankfurt.
The campaign will run for 18 months in the run up to the Euro launch in 2003. Several divisions within Publicis will be involved, including the Publicis ad agency, Publicis Dialog Marketing, Publicis Technology, Publicis' PR agency in Berlin and the Frankfurt office of media buying and planning specialist Optimedia.
Given the widely differing opinions regarding the Euro in respective European Union countries, each nation state is producing a different campaign as opposed to adapting a common, pan-European message.
"It is a once-in-a-lifetime challenge," says Georg Baums, chairman-CEO, Publicis Group Germany.
Copyright June 2000, Crain Communications Inc.