Publicis wins Polo Ralph Lauren in Brazil

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SAO PAULO--Polo Ralph Lauren has chosen Publicis/Norton, Sao Paulo, to handle its advertising in Brazil. No budget figures were available. The agency already has the accounts of Giorgio Armani and Lancome. Ralph Lauren introduced the "Polo" brand in Brazil in 1967 with ties. Today, the brand is sold in seven stores in Sao Paulo, Rio de Janeiro and Minas Gerais.

Copyright March 2000, Crain Communications Inc.

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