Publishers, editors take stand on previewing magazine contents

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In the latest development in the controversy over advertisers that demand pre-screening of magazine contents, the Magazine Publishers of America and the American Society of Magazine Editors issued a joint statement that said magazines should not submit a table of contents, text or photos from upcoming issues to advertisers for prior review.

However, MPA VP-Marketing Christine Miller said the two groups agree that advertisers could be told of upcoming articles and given a chance to move advertising to another issue.

The two groups' joint statement concludes:"We are confident that editors and publishers can inform advertisers about a publication's editorial environment or direction without engaging in practices that may at the very least create the appearance of censorship and ultimately could undermine editorial independence."

Copyright September 1997, Crain Communications Inc.

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