Knight Ridder last week indicated a "slightly" more conservative position on its financial statements as a result.
A Gannett Co. spokeswoman said Kmart's bankruptcy filing would have "no adverse effect" on its earning. Tribune Co. executives on Jan. 24 said Kmart was primarily a pre-print advertiser that had given the company about $35 million in business in 2001, of which "virtually all was paid in full," said a spokesman.
Some suppliers, such as
Meanwhile, Kmart, hoping to move out of bankruptcy by 2003, next month launches an advertising campaign focused on what it considers its core customer group -- moms.
Four to six spots in a new campaign shot in New York this month will be tagged "Kmart. For real life."
Spike Lee's production company, 40 Acres and a Mule, produced the spot for the retailer's agency Omnicom Group's TBWA/Chiat/Day, New York.
Don Coleman also is producing a second TV effort, an executive familiar with the situation said.