PUFFED CHEESE (CHART)

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Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Chee-Tos $170.6 10.7 52.3 49.8

2 2 Planters 33.0 5.0 10.1 10.2

3 3 private label 32.6 18.1 10.0 8.9

4 4 Wise 23.5 -5.3 7.2 8.0

5 5 Bachman 9.2 32.1 2.8 2.2

6 7 Golden Flake 5.5 12.5 1.7 1.6

7 8 generic 3.9 -18.0 1.2 1.5

8 6 Ultra Slim-Fast 3.9 -34.1 1.2 1.9

9 11 Moore's 2.7 -12.9 0.8 1.0

10 9 Bell Brand 2.6 -21.6 0.8 1.1

Total puffed cheese 326.4 5.6 100.0 100.0

Dollars are in millions for 52 weeks ended April 9, 1994

Chester Cheetah is grinning. Sales of Frito-Lay's Chee-Tos leaped last year, scratching out 2.5 additional share points and expanding its dominance. Store brands also buoyed the puffed cheese segment, with a big 18% sales increase, outperforming RJR Nabisco's Planters.

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