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In case $100 million in advertising (AA, Aug. 17) isn't enough, there's always "inflatable product replicas." Apple Computer is using 39 inflatables of its iMac computer to mark the product's debut. Boulder Blimp Co., Lafayette, Colo., created the 20-foot-tall balloons, and they've been set up in five U.S. cities, as well as 16 other countries ranging from Canada to Turkey.
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