PUMPING UP LOTTO:

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Octogenarian fitness guru Jack LaLanne personifies the good health and long life that would be ideal attributes for a winner of the Washington State Lottery's Lucky for Life game. That's because the game's grand prize is $1,000 a week for the rest of the winner's life. The Seattle office of Publicis created the TV campaign. Copywriter: Bill McGee. Art director: John Holme.
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