Purple Moon opens online store

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Girls' site Purple Moon Sept. 25 opens the Purple Moon Store, an online store selling merchandise aimed at preteen girls. Based on the Purple Moon site and adventure series of CD-ROMs, the merchandise includes clothing, watches designed and produced by Fossil, and Day Runner planners. Purple Moon is also talking to art suppliers, fashion retailers and other companies to broaden its store offerings and create products customized to the characters in the Purple Moon stories.

Copyright September 1998, Crain Communications Inc.

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