Push pioneer PointCast will disappear this quarter. EntryPoint, which offers a tool bar that delivers personalized information to a PC, bought PointCast last May for $7 million and will fold the service into its product. EntryPoint claims about 400,000 users. EntryPoint President Francis Costello said PointCast has more than 400,000 users, down from its '98 peak of more than 1 million. In the next 45 days, EntryPoint expects to begin a $10 million campaign, including TV and print, from Phillips-Ramsey, San Diego.
Copyright February 2000, Crain Communications Inc.