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Push set for Golden Books videos

Published on .

Golden Books Family Entertainment is preparing a major marketing program to support its "Madeline Collection" of children's home videos. The program will be launched June 30 and coincides with the live-action movie "Madeline," based on the adventures of the precocious schoolgirl, first introduced in books 60 years ago. The animated videos feature a new brand design incorporating the gold spine of all Golden Books.

Copyright April 1998, Crain Communications Inc.

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