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Don't push it, say users and Web marketers

Published on .

Push was supposed to be the hot technology of the year, but so far response to it has been cool.

Push--generally defined as information that's delivered to Web users via their PCs over personal broadcast services or e-mail--has been hyped as a targeted Web medium that will deliver marketers' messages straight to consumers.

However, the numbers are showing that the response from users and marketers is less than overwhelming.

For more on this special report.

Copyright November 1997, Crain Communications Inc.

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