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PUTTING THE BLUE IN JEANS ADVERTISING

Published on .

A spot for Myal Clothing's Soviet jeans line is steaming up movie screens in South Africa. The 60-second b&w spot, shown only in 20 adult cinemas, shows a man and woman struggling out of their clothes, then tumbling onto a bed. The seminak ed woman uses ripped sheets to tie the man to the bed. Then she puts his Soviet jeans to her face for a moment, then dons them and leaves.picks up his Soviet jeans and holds them to her face for a moment before putting them on and leaving. She abandons her man, dons his jeans and heads out the door. The tagline: "Soviet jeans don't take them off for anything." Hunt Lascaris TBWA-FMC, Johannesburg, is the agency.
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