×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PUTTING REVAMPED DAKOTA ON THE MAP

Published on .

Chrysler Corp.'s Dodge launches the national TV campaign for the 1997 Dakota tonight. BBDO Worldwide, Southfield, Mich., created six 30-second spots touting Dakota's features with the tag "It's full of surprises." Because the pic kup has undergone a major reworking, Dodge is expected to spend well beyond 1995's $27 million in measured media.
In this article:
Most Popular