PUTTING REVAMPED DAKOTA ON THE MAP

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Chrysler Corp.'s Dodge launches the national TV campaign for the 1997 Dakota tonight. BBDO Worldwide, Southfield, Mich., created six 30-second spots touting Dakota's features with the tag "It's full of surprises." Because the pic kup has undergone a major reworking, Dodge is expected to spend well beyond 1995's $27 million in measured media.
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